As Senior Brand Strategist at Zoyes Creative, Nadia plays a vital role in thoughtful brand development. She translates insights and user behavior into actionable strategic direction that informs communications and creative executions. Being fluent in brand strategy, Nadia provides a strategic POV to inform creative solutions and to ensure creatives deliver touchpoints that engage with their target audience. Nadia collaborates with clients as well as internal creatives and account teams to identify ideal strategic solutions that drive successful solutions.