Radical Honesty: How to Turn the Designer–Sales Rep / Showroom Relationship into a Powerhouse Partnership

Every successful project begins with collaboration—but too often, communication gaps between designers, showrooms, and manufacturers slow progress and strain relationships. This engaging presentation will bridge those gaps with practical strategies for building loyalty, clarity, and confidence across every level of the design process. Attendees will gain insights into how transparency, accountability, and process—not product—create the foundation for repeat business and long-term success.

You’ll leave with real-world tools to:

• Strengthen designer–showroom communication and collaboration
• Establish clear expectations and next steps that keep projects on track
• Build loyalty that benefits designers, reps, and clients alike
• Navigate today’s fast-paced, unpredictable business climate with confidence

This event is designed for interior designers, sales representatives, and showroom professionals who want to work smarter, foster trust, and elevate every client experience.

Refreshments will be served.

Meet the Presenters

Deborah Flate
President & Founder, Dialogue Consulting
With nearly 30 years in the design industry, Deborah’s career has evolved from interior designer to sales manager to business strategist. Her innovative approach has helped leading brands including Donghia, Jack Lenor Larsen, Brentano, Kravet, HOLLY HUNT, Conrad Shades, and Baker | McGuire Furniture. Deborah’s trademark GUSTO system focuses on service over sales—empowering teams to attract clients, build loyalty, and sustain profitable growth. She is also the author of Leveling Up with GUSTO: How to Run a Sustainably Profitable Showroom.