Zoyes Creative Notre Dame 3D model
WEDNESDAY, MARCH 11 | 11 A.M. | MID-AMERICA ROOM | TRADE ONLY
“Bringing Design to Life: The Role of Architectural Models, Brand Storytelling, and Visualization in Client Engagement”

Join us for a complimentary brunch with Aimee & Dean Zoyes of Zoyes Creative as they explore how strong visual communication shapes successful projects. 

Through notable projects in Detroit and beyond — including the Hudson’s Detroit development and their acclaimed 3D-printed model of Notre-Dame de Paris — they’ll demonstrate how physical models, immersive renderings, and brand storytelling help designers communicate ideas clearly, build client confidence, and move projects forward efficiently. 

While much of their work caters around large-scale developments, many of the same principles translate to everyday practice for designers, builders, and architects. This presentation will offer perspective on presenting ideas, guiding conversations, and helping clients better visualize the finished space.

Attendees will also have the opportunity to view one of their 3D models firsthand, created for the Hudson’s Detroit development. A complimentary French-inspired brunch will be served.

MEET THE PRESENTERS
Aimee Zoyes

Aimee Zoyes — President, Zoyes Creative
Aimee brings nearly 30 years of experience developing strategic branding, marketing, and communication solutions for clients throughout the Midwest and across the country. As President of Zoyes Creative, she leads business development and provides strategic direction for the firm’s multidisciplinary team, guiding projects from early positioning through final presentation. Her expertise centers on translating complex design concepts into compelling visual narratives that strengthen client understanding, confidence, and engagement.

Dean Zoyes

Dean Zoyes — Principal, Zoyes Creative
Dean leads Zoyes Creative’s visualization and model-making practice. For nearly three decades, he has worked with leading architects, designers, and developers to bring projects to life through physical models, immersive renderings, and experiential presentation tools. His work spans projects from residential developments to major commercial landmarks, where precise visualization helps stakeholders understand scale, proportion, and design intent long before construction begins.